Are You Ready to Deliver the ‘Phygital’ Experience to Customers?

Mar 25, 2022 1:11:20 PM / by Keith Snow posted in customer data, consumer behavior, customer journey, phygital experience, audience channel preferences

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Consumers love shopping online – but they’re not going to abandon bricks-and-mortar anytime soon. If it’s any indication, even the king of online retail, Amazon, has been opening physical stores

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Can Direct Mail Still Produce Worthwhile ROI in 2022?

Jan 13, 2022 2:59:10 PM / by Keith Snow posted in direct mail, marketing behavior, consumer behavior, marketing sherpa, B2E Case Study

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Is direct mail still a good way to reach your target audience in 2022? 

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