Attention spans are short and personalization expectations are high. Traditional demographic information like age, income, and ZIP code no longer paint a complete picture of today’s consumer. Instead, modern marketers are leaning into to psychographics, which provide deeper insights into consumer values, lifestyles, and attitudes, to build more precise targeting, messaging, and engagement strategies.

Are you still marketing to your customers based on age, gender, or their last purchase? We hate to be the bearer of bad news, but this approach may be putting you behind. 

When looking at your customer base, who are the “vital few?”