Is Your Business Capitalizing on Google Trends? 4 Ways How

Sep 20, 2021 7:56:56 AM / by Michelle Kosmicki posted in digital marketing, google trends, google search data, competitor research, product development, trending topics

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When people have questions, they turn to Google for answers, judging by the 5.6 billion Google searches that are conducted every day.  Day or night, online searches put the power of freely accessible information at consumers’ fingertips . 

These billions of searches become a form of business intelligence through tools like Google Trends. Like a window into the minds of consumers, Google Trends spotlights what information people are seeking connected to an industry or product and gives marketers an additional source of external data when planning marketing strategy. 

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