Jun 20, 2025 10:33:37 AM / by Keith Snow posted in audience segmentation, ideal customers, customer profile, first party data, customer insights, data driven marketing, audience targeting, motus audiences connect, marketing intelligence, behavioral data, marketing personalization, customer data enrichment, CRM Strategy, Smart Marketing Strategy
Are you still marketing to your customers based on age, gender, or their last purchase? We hate to be the bearer of bad news, but this approach may be putting you behind.
May 19, 2025 6:59:56 PM / by Keith Snow posted in anonymous website visitors, digital marketing, audience segmentation, Predictive analytics, lead generation form, Digital Advertising Strategies, IP Targeting, data driven marketing, website conversion strategy, marketing intelligence, behavioral data, marketing personalization
One of the reasons your website is such a valuable digital asset is its ability to constantly attract potential customers and partners. The issue for most is that a whopping 98% of website visitors come and go anonymously, without filling out a lead capture form or otherwise identifying themselves.
Need help understanding who your customers are, why they purchase and through what media channels?
We help you make confident decisions based on data that will allow you to create actionable marketing plans.
