As the world becomes increasingly digital, we’d like to challenge a common misperception that geography has become irrelevant. The reality is more nuanced. The shift to digital didn’t erase the importance of location. In fact, in many ways, it intensified it.
Why Location Still Matters in a Digital World
Jan 20, 2026 4:06:49 PM / by Keith Snow posted in geomarketing, direct mail, consumer behavior, Location-Based Marketing, omnichannel marketing, data driven marketing, audience targeting, marketing personalization, geographic segmentation, digital strategy
B2E Earns Perfect Score at 2025 AMA Iowa NOVA Awards
May 19, 2025 7:00:10 PM / by Keith Snow posted in digital marketing, direct mail, IP Targeting, omnichannel marketing, data driven marketing, audience targeting, marketing data integration, marketing case study, customer retention
B2E Data Marketing took home three recognitions at the 2025 American Marketing Association (AMA) Iowa Chapter’s annual NOVA Awards, receiving a perfect score in the Integrated Marketing Campaign category. All three judges awarded B2E a perfect score of 10 for its work for a Midwest health insurance company – something AMA Iowa said is a first!
Can Direct Mail Still Produce Worthwhile ROI in 2022?
Jan 13, 2022 2:59:10 PM / by Keith Snow posted in direct mail, marketing behavior, consumer behavior, marketing sherpa, B2E Case Study
Is direct mail still a good way to reach your target audience in 2022?
