B2E Earns Perfect Score at 2025 AMA Iowa NOVA Awards

May 19, 2025 7:00:10 PM / by Keith Snow posted in digital marketing, direct mail, IP Targeting, omnichannel marketing, data driven marketing, audience targeting, marketing data integration, marketing case study, customer retention

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B2E Data Marketing took home three recognitions at the 2025 American Marketing Association (AMA) Iowa Chapter’s annual NOVA Awards, receiving a perfect score in the Integrated Marketing Campaign category. All three judges awarded B2E a perfect score of 10 for its work for a Midwest health insurance company – something AMA Iowa said is a first! 

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Can Direct Mail Still Produce Worthwhile ROI in 2022?

Jan 13, 2022 2:59:10 PM / by Keith Snow posted in direct mail, marketing behavior, consumer behavior, marketing sherpa, B2E Case Study

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Is direct mail still a good way to reach your target audience in 2022? 

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