A data security incident at any business – large or small – can cause serious damage. The average cost of a data breach rose to new highs in 2021, to the tune of more than $4 million.
Most marketers want an accurate understanding of their digital advertising results, but effectively harnessing and analyzing the data can be tedious and difficult. Anymore, it’s common to simultaneously manage multiple campaigns in multiple locations across multiple platforms – which quickly generate an overwhelming amount of information to track and digest.
From TV to digital ads to social media content, Americans are exposed to around 4,000 to 10,000 marketing messages each day. There have never been more channels available to reach your desired audience. But don’t forget: everyone else wants to reach them, too.
When people have questions, they turn to Google for answers, judging by the 5.6 billion Google searches that are conducted every day. Day or night, online searches put the power of freely accessible information at consumers’ fingertips .
These billions of searches become a form of business intelligence through tools like Google Trends. Like a window into the minds of consumers, Google Trends spotlights what information people are seeking connected to an industry or product and gives marketers an additional source of external data when planning marketing strategy.