Make Sure These Four Metrics are on Your Digital Ad Dashboard

Nov 17, 2021 10:00:45 AM / by Michelle Kosmicki posted in digital marketing, advertising metrics, Impressions, Reach, Calls To Action, Conversions, marketing dashboard, visual dashboards

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Most marketers want an accurate understanding of their digital advertising results, but effectively harnessing and analyzing the data can be tedious and difficult. Anymore, it’s common to simultaneously manage multiple campaigns in multiple locations across multiple platforms – which quickly generate an overwhelming amount of information to track and digest. 

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The Science of Making a Good Marketing Offer

Oct 21, 2021 2:30:54 PM / by Keith Snow posted in dirty data, data hygiene, digital marketing, marketing offer, audience segmentation

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From TV to digital ads to social media content, Americans are exposed to around 4,000 to 10,000 marketing messages each day. There have never been more channels available to reach your desired audience. But don’t forget: everyone else wants to reach them, too.

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Is Your Business Capitalizing on Google Trends? 4 Ways How

Sep 20, 2021 7:56:56 AM / by Michelle Kosmicki posted in digital marketing, google trends, google search data, competitor research, product development, trending topics

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When people have questions, they turn to Google for answers, judging by the 5.6 billion Google searches that are conducted every day.  Day or night, online searches put the power of freely accessible information at consumers’ fingertips . 

These billions of searches become a form of business intelligence through tools like Google Trends. Like a window into the minds of consumers, Google Trends spotlights what information people are seeking connected to an industry or product and gives marketers an additional source of external data when planning marketing strategy. 

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Turning Anonymous Website Visitors Into Profitable Leads

Aug 30, 2021 3:41:47 PM / by Keith Snow posted in anonymous website visitors, digital marketing, hyper-personalization

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This article originally appeared on InsuranceNewsNet.com.

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