Michelle Kosmicki


Recent Posts

Make Sure These Four Metrics are on Your Digital Ad Dashboard

Nov 17, 2021 10:00:45 AM / by Michelle Kosmicki posted in digital marketing, advertising metrics, Impressions, Reach, Calls To Action, Conversions, marketing dashboard, visual dashboards

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Most marketers want an accurate understanding of their digital advertising results, but effectively harnessing and analyzing the data can be tedious and difficult. Anymore, it’s common to simultaneously manage multiple campaigns in multiple locations across multiple platforms – which quickly generate an overwhelming amount of information to track and digest. 

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Is Your Business Capitalizing on Google Trends? 4 Ways How

Sep 20, 2021 7:56:56 AM / by Michelle Kosmicki posted in digital marketing, google trends, google search data, competitor research, product development, trending topics

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When people have questions, they turn to Google for answers, judging by the 5.6 billion Google searches that are conducted every day.  Day or night, online searches put the power of freely accessible information at consumers’ fingertips . 

These billions of searches become a form of business intelligence through tools like Google Trends. Like a window into the minds of consumers, Google Trends spotlights what information people are seeking connected to an industry or product and gives marketers an additional source of external data when planning marketing strategy. 

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Is Pie Bad? Only When It Comes to Data Visualization Charts.

Aug 23, 2021 9:44:02 AM / by Michelle Kosmicki posted in data visualization

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First, an important point. Pie, the dessert, is great. 

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