Aug 16, 2022 1:37:32 PM / by Keith Snow posted in digital marketing, customer data, marketing behavior, lead, first party data, first party cookies, lead generation form, soci, social media, customer service
According to a survey by Epsilon, 80% of marketers rely on third-party cookies – the small pieces of data stored in internet browsers to track a user’s online behaviors – in their digital advertising efforts. But as Google’s cookie-less future draws near, it’s important to take action to prepare for the changes.
Jan 13, 2022 2:59:10 PM / by Keith Snow posted in direct mail, marketing behavior, consumer behavior, marketing sherpa, B2E Case Study
Is direct mail still a good way to reach your target audience in 2022?
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