According to a survey by Epsilon, 80% of marketers rely on third-party cookies – the small pieces of data stored in internet browsers to track a user’s online behaviors – in their digital advertising efforts. But as Google’s cookie-less future draws near, it’s important to take action to prepare for the changes.
It’s Time to Start Building Your First-Party Data
Aug 16, 2022 1:37:32 PM / by Keith Snow posted in digital marketing, customer data, marketing behavior, lead, first party data, first party cookies, lead generation form, soci, social media, customer service
Are You Ready to Deliver the ‘Phygital’ Experience to Customers?
Mar 25, 2022 1:11:20 PM / by Keith Snow posted in customer data, consumer behavior, customer journey, phygital experience, audience channel preferences
Consumers love shopping online – but they’re not going to abandon bricks-and-mortar anytime soon. If it’s any indication, even the king of online retail, Amazon, has been opening physical stores.
Are You Overlooking This Key Data Security Issue?
Dec 8, 2021 9:19:42 AM / by Keith Snow posted in digital marketing, customer data, data security, soc 2 compliant
A data security incident at any business – large or small – can cause serious damage. The average cost of a data breach rose to new highs in 2021, to the tune of more than $4 million.