It’s Time to Start Building Your First-Party Data

Aug 16, 2022 1:37:32 PM / by Keith Snow posted in digital marketing, customer data, marketing behavior, lead, first party data, first party cookies, lead generation form, soci, social media, customer service

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According to a survey by Epsilon, 80% of marketers rely on third-party cookies – the small pieces of data stored in internet browsers to track a user’s online behaviors – in their digital advertising efforts. But as Google’s cookie-less future draws near, it’s important to take action to prepare for the changes. 

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Are You Ready to Deliver the ‘Phygital’ Experience to Customers?

Mar 25, 2022 1:11:20 PM / by Keith Snow posted in customer data, consumer behavior, customer journey, phygital experience, audience channel preferences

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Consumers love shopping online – but they’re not going to abandon bricks-and-mortar anytime soon. If it’s any indication, even the king of online retail, Amazon, has been opening physical stores

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Are You Overlooking This Key Data Security Issue?

Dec 8, 2021 9:19:42 AM / by Keith Snow posted in digital marketing, customer data, data security, soc 2 compliant

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A data security incident at any business – large or small – can cause serious damage. The average cost of a data breach rose to new highs in 2021, to the tune of more than $4 million.  

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