It’s Time to Start Building Your First-Party Data

Aug 16, 2022 1:37:32 PM / by Keith Snow posted in digital marketing, customer data, marketing behavior, lead, first party data, first party cookies, lead generation form, soci, social media, customer service

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According to a survey by Epsilon, 80% of marketers rely on third-party cookies – the small pieces of data stored in internet browsers to track a user’s online behaviors – in their digital advertising efforts. But as Google’s cookie-less future draws near, it’s important to take action to prepare for the changes. 

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