Five Ways to Use Weather Data This Summer

May 16, 2022 9:34:49 AM / by Keith Snow posted in weather-triggered-marketing, weather-data, weather influence, consumer patterns, weather intelligence, shopping patterns, personalized advertising

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Most people think of the weather as fickle and unpredictable. In that context, making business plans based on weather would seem like a silly use of time. 

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How Weather-Triggered Marketing Creates More Meaningful, Effective Interactions with Customers

May 14, 2021 10:20:09 AM / by Keith Snow posted in weather-triggered-marketing, weather-data

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If you don’t like the weather, wait five minutes. Weather can change our daily plans in an instant. Think about it … how often do you check the weather app on your device?  

Much of what we do can be influenced by the weather:

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