Most people think of the weather as fickle and unpredictable. In that context, making business plans based on weather would seem like a silly use of time.
How Weather-Triggered Marketing Creates More Meaningful, Effective Interactions with Customers
If you don’t like the weather, wait five minutes. Weather can change our daily plans in an instant. Think about it … how often do you check the weather app on your device?
Much of what we do can be influenced by the weather: