May 16, 2022 9:34:49 AM / by Keith Snow posted in weather-triggered-marketing, weather-data, weather influence, consumer patterns, weather intelligence, shopping patterns, personalized advertising
Most people think of the weather as fickle and unpredictable. In that context, making business plans based on weather would seem like a silly use of time.
May 14, 2021 10:20:09 AM / by Keith Snow posted in weather-triggered-marketing, weather-data
If you don’t like the weather, wait five minutes. Weather can change our daily plans in an instant. Think about it … how often do you check the weather app on your device?
Much of what we do can be influenced by the weather:
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