Three Ways Mobile Advertising IDs Can Help Marketing Leaders

Mar 11, 2021 1:04:31 PM / by Keith Snow posted in MotusMobile, MAIDs



Most of us can admit it – we’re addicted to our phones. According to this article, more than 91 percent of smartphone users have their phone within reach 24 hours a day. Wow! 

This is great news for marketers who want to connect with their audience wherever they are today. That is, provided you have the insights around where your customers are and what they’re doing online.

So, how do you find out?

Let the MAIDs guide the way. 

Inside those phones we hold so closely is something called a mobile advertising identifier or MAID. It’s a string of digits that include numbers, letters, and symbols that are assigned to that mobile device. MAIDs are in the device’s operating system and when the device owner downloads and installs apps, marketers can retrieve this unique information and use it to more deeply understand their customers and prospects. It enables highly targeted and effective mobile advertising. 

Customers don’t have to be using YOUR app to produce helpful MAID data. ANY application on their phone that uses location services (like a weather app) creates collectible intelligence. The only way MAIDs can be deleted is to reset the device, so they have a longer shelf life than cookies.

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