Keith Snow


Recent Posts

Three Ways Mobile Advertising IDs Can Help Marketing Leaders

Mar 11, 2021 1:04:31 PM / by Keith Snow posted in MotusMobile, MAIDs

0 Comments

 

Most of us can admit it – we’re addicted to our phones. According to this article, more than 91 percent of smartphone users have their phone within reach 24 hours a day. Wow! 

This is great news for marketers who want to connect with their audience wherever they are today. That is, provided you have the insights around where your customers are and what they’re doing online.

So, how do you find out?

Let the MAIDs guide the way. 

Inside those phones we hold so closely is something called a mobile advertising identifier or MAID. It’s a string of digits that include numbers, letters, and symbols that are assigned to that mobile device. MAIDs are in the device’s operating system and when the device owner downloads and installs apps, marketers can retrieve this unique information and use it to more deeply understand their customers and prospects. It enables highly targeted and effective mobile advertising. 

Customers don’t have to be using YOUR app to produce helpful MAID data. ANY application on their phone that uses location services (like a weather app) creates collectible intelligence. The only way MAIDs can be deleted is to reset the device, so they have a longer shelf life than cookies.

Read More

IP Targeting Might Be Exactly What Your Marketing is Missing

Feb 17, 2021 12:28:38 PM / by Keith Snow

0 Comments

Like many other CMOs and marketing pros, you might be left with a nagging feeling that you should be doing more with your data. How do we know? Take this survey for one, where fewer than 10% of marketers said they had the data they needed. 

Information about your customers and prospects is growing by the day …. but what should you be doing with it? And, which efforts will yield the best ROI?

Read More

5 Ways to Be Successful in Marketing

Jun 29, 2020 9:33:00 AM / by Keith Snow

0 Comments

Like most things, there is no silver bullet to make you an amazing marketer. It takes time, effort, bravery, curiosity and creativity. Organizations starting on their marketing journey would be wise to hire someone to take on this responsibility, even if a partner agency, because it takes thought, knowledge and consistency to be successful in marketing.

Read More

Defining Data by Party

Jun 15, 2020 9:32:00 AM / by Keith Snow

0 Comments

Want to use data for marketing campaigns, but not quite sure which is the best data to use? Data can be obtained and applied to a marketing campaign in many different ways, so it is important to understand the different types of data, how they could be used, and any risks associated with each type.

Read More

A Project with B2E

Jun 1, 2020 9:32:00 AM / by Keith Snow

0 Comments

Data is to marketing what flour is to a cake; even without the flour, you can still create something cake-like, and it may look tasty, but I guarantee you won’t produce the stellar results you desire because something will still be missing. Integrating data into a marketing campaign adds that something missing, just like adding flour to the cake. Data allows a marketing campaign be focused and targeted, leading to higher returns and greater response. Data makes a difference.

Read More

Why Your Website Matters

May 18, 2020 9:31:00 AM / by Keith Snow

0 Comments

When a prospect begins the buyer journey, it typically starts with research. Some companies will be referred to them via industry contacts, while others may become potentials through a simple Google search. However your brand comes into the mix of companies being evaluated, the first stop on the buyer journey is typically a website for more information and contact details. 

Read More

3 Reasons Digital Marketing is a Must Have

May 5, 2020 9:31:00 AM / by Keith Snow

0 Comments

The world is going digital – fast. A recent IDC report predicts that by 2025 (just 5 years from now!) each connected person will interact with data every 18 seconds. If your marketing team is not currently using digital marketing tactics, now is the time to begin building strategy and implementing ways to connect with consumers on another level. 

Read More

Life Events Should Make You Go “Hmmmmm….”

Apr 20, 2020 9:31:00 AM / by Keith Snow

0 Comments

Marketers are always looking for new ways to grow their audiences. Purchasing large and un-targeted lists can often yield a less than desirable return. This is because communicating with random people out of the blue is hard. They’re usually not in the “purchase” mindset and trying to convince them through a series of emails, banner ads or mail pieces can be a challenge. The secret to gaining new marketing names that lead to conversions is to make sure the list used is hitting targets at the right time, and your marketing has the right message. 

Read More

Audience Behaviors During COVID-19

Mar 30, 2020 9:30:00 AM / by Keith Snow

0 Comments

Over the past 30 days, the United States has seen a substantial economic downturn due to the coronavirus. The virus has not only caused stocks to crash, but businesses to shutter and employees to be laid off. The pandemic has also sent millions of people home, where they are not used to being for all day, every day. It should be expected that typical marketing audiences are going to experience changes in behavior due to these extreme and atypical circumstances.

Read More

Marketing in Times of Fear

Mar 14, 2020 9:30:00 AM / by Keith Snow

0 Comments

These past few weeks have been a complete blur. It’s like we’ve gone to sleep and woken up in a bad apocalypse movie. Sports are cancelled, schools have been cancelled and people are staying home from work. And for some reason there’s a mad dash on toilet paper?! Life as we know it has been put on pause.

Read More

Subscribe to Email Updates

Posts by Topic

Recent Posts