Keith Snow


Recent Posts

Five Ways to Use Weather Data This Summer

May 16, 2022 9:34:49 AM / by Keith Snow posted in weather-triggered-marketing, weather-data, weather influence, consumer patterns, weather intelligence, shopping patterns, personalized advertising

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Most people think of the weather as fickle and unpredictable. In that context, making business plans based on weather would seem like a silly use of time. 

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Who Are Your Most Profitable Customers?

Apr 12, 2022 3:13:43 PM / by Keith Snow posted in ideal customers, customer profile, Predictive analytics, personalized forecasting, lookalike audience

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When looking at your customer base, who are the “vital few?” 

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Are You Ready to Deliver the ‘Phygital’ Experience to Customers?

Mar 25, 2022 1:11:20 PM / by Keith Snow posted in customer data, consumer behavior, customer journey, phygital experience, audience channel preferences

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Consumers love shopping online – but they’re not going to abandon bricks-and-mortar anytime soon. If it’s any indication, even the king of online retail, Amazon, has been opening physical stores

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Marketers Need to Prepare for a Cookie-Less Future

Feb 16, 2022 11:03:46 AM / by Keith Snow

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Advertising based on a person’s internet habits is so effective because it connects needs with solutions – sometimes in real time. Clearly, it’s far superior to the days when businesses paid primarily for audience reach, hoping somewhere in the crowd, they would connect with the right person at the right time. 

Up until now, at the center of this process has been web cookies, the small files embedded in websites that enable the tracking of a user’s online movements. Third-party cookies, which can track behavior across multiple websites, have given marketers a wider window to see more deeply into their target audiences. 

But, third-party cookies are exiting the world wide web and taking many marketers’ go-to advertising strategies with them. When it comes to cookies, it’s time to start thinking about new advertising plans. 

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Can Direct Mail Still Produce Worthwhile ROI in 2022?

Jan 13, 2022 2:59:10 PM / by Keith Snow posted in direct mail, marketing behavior, consumer behavior, marketing sherpa, B2E Case Study

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Is direct mail still a good way to reach your target audience in 2022? 

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Are You Overlooking This Key Data Security Issue?

Dec 8, 2021 9:19:42 AM / by Keith Snow posted in digital marketing, customer data, data security, soc 2 compliant

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A data security incident at any business – large or small – can cause serious damage. The average cost of a data breach rose to new highs in 2021, to the tune of more than $4 million.  

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The Science of Making a Good Marketing Offer

Oct 21, 2021 2:30:54 PM / by Keith Snow posted in dirty data, data hygiene, digital marketing, marketing offer, audience segmentation

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From TV to digital ads to social media content, Americans are exposed to around 4,000 to 10,000 marketing messages each day. There have never been more channels available to reach your desired audience. But don’t forget: everyone else wants to reach them, too.

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Turning Anonymous Website Visitors Into Profitable Leads

Aug 30, 2021 3:41:47 PM / by Keith Snow posted in anonymous website visitors, digital marketing, hyper-personalization

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This article originally appeared on InsuranceNewsNet.com.

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Data Cleansing Best Practices to Start Now

Jul 12, 2021 2:08:15 PM / by Keith Snow posted in dirty data, data hygiene

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Dirty data is a big problem for nearly any company collecting information for strategic business purposes. (Which should be every company that wants to understand its customers, track and respond to trends, and create personalized marketing efforts.) 

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Why Dirty Data is Killing Your Data Marketing Results

Jun 15, 2021 3:34:26 PM / by Keith Snow posted in dirty data, data hygiene

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By now, it’s likely your company data plays an important role in powering performance and
results. Good data shines a light on what drives core areas of business, such as how and where
you acquire customers, what your “ideal” customer looks like, which products and services
propel growth and with who, how customers engage with your brand … and the list goes on.

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