Keith Snow


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Don’t Interrupt – Immerse. Tips for Native Advertising in 2023

Jul 14, 2023 3:36:47 PM / by Keith Snow

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How a Community Nonprofit Used Data Marketing to Achieve Record-Setting Donations

Jun 20, 2023 10:30:05 PM / by Keith Snow

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How to Use Data to Bridge Gaps Between Sales and Marketing

May 17, 2023 10:00:50 AM / by Keith Snow

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Sales and marketing are often viewed as two sides of the same coin, but that doesn't mean they're automatically aligned.  Often, sales and marketing are separate functions within an organization and if they become too siloed, conflicts and tension between the two departments can arise. When this happens, it’s not unrealistic to believe that company performance will ultimately suffer.



How can businesses bring everyone onto the same page? Data is the tool for bridging the divide. Data-centered sales and marketing teams are able to speak the same language and supercharge performance. Here’s how.

Analyze the Current Situation

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20 Data Marketing Tips in Honor of 20 Years

Apr 14, 2023 10:42:50 AM / by Keith Snow

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For some of us, 2003 doesn’t seem all that long ago. But the year B2E Data Marketing first hung its shingle, the marketing world hadn’t yet moved to a web-centered model. Consumers were still transitioning to using the internet to get information, and digital data was just being recognized as a unique and valuable new source of information.    

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B2E Introduces MotusPredictive: Predictive Analytics for Strategic Marketing

Mar 8, 2023 4:14:19 PM / by Keith Snow

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Every day, your customers are leaving clues about what they might do in the future. Now with help from modern data analytics, there’s no mind reading required to develop savvy marketing strategies built around successful predictions.

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Use Data Onboarding to Blend Online and Offline Worlds

Feb 15, 2023 11:36:18 AM / by Keith Snow

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As much as businesses wish the buyer’s journey was a straight line from intention to their product, the path today covers varied terrain. The modern, omni-channel buyer’s journey is a blend of interactions that span digital and in-person environments, increasing the need for marketers to have a wider view into customer behaviors and mindset. 

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Your Mobile Marketing Trend List for 2023: 4 Things to Watch

Jan 13, 2023 11:12:14 AM / by Keith Snow

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More than 85% of Americans now own smartphones, and it’s becoming a primary way to access the internet. In today’s marketing landscape, with its fragmented array of channels, mobile marketing has become a gateway to reach a wide audience, but with targeted precision.

Particularly as Millennials and Gen Z grow in buying power, mobile digital experiences are key to reaching highly-connected customers. Here's what's shaping the mobile marketing landscape in 2023.

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Zero Party Data, the Next Big Thing?

Dec 9, 2022 1:07:34 PM / by Keith Snow

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Two years ago, a new data term was coined and it’s being called the new secret weapon for businesses. 

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Leveraging National Consumer Data: 4 Business Use Cases

Oct 17, 2022 1:22:38 PM / by Keith Snow

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It’s a big world out there, and the reality is, only a small percentage of people are the right fit for your product or service. That percentage shrinks further when you consider who is actually ready to make a purchase. 

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Make Data-Driven Marketing Decisions with A/B Testing

Sep 16, 2022 9:04:43 AM / by Keith Snow

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Your last digital ad campaign didn’t perform well. Time to scrap the whole thing and start over?

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