One of the reasons your website is such a valuable digital asset is its ability to constantly attract potential customers and partners. The issue for most is that a whopping 98% of website visitors come and go anonymously, without filling out a lead capture form or otherwise identifying themselves. 

According to a survey by Epsilon, 80% of marketers rely on third-party cookies – the small pieces of data stored in internet browsers to track a user’s online behaviors – in their digital advertising efforts. But as Google’s cookie-less future draws near, it’s important to take action to prepare for the changes.