Changing Course on Cookies

Sep 13, 2024 4:37:46 PM / by Keith Snow posted in digital marketing, Third-party cookies, targeted ads, Google Privacy Sandbox, data privacy, marketing trends 2024, cookies in privacy, online privacy, marketing strategy

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In July 2024, Google made a significant reversal in its decision to phase out third-party cookies from its Chrome browser. For years, the advertising and marketing community has been preparing for this change, and the unexpected move has prompted a lot of questions. 

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