Leveraging Psychographics for Precision Marketing

Aug 21, 2025 3:34:22 PM / by Keith Snow posted in audience segmentation, consumer behavior, customer profile, marketing strategy, customer experience, customer insights, data driven marketing, marketing intelligence, behavioral data, psychographics, precision marketing

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Attention spans are short and personalization expectations are high. Traditional demographic information like age, income, and ZIP code no longer paint a complete picture of today’s consumer. Instead, modern marketers are leaning into to psychographics, which provide deeper insights into consumer values, lifestyles, and attitudes, to build more precise targeting, messaging, and engagement strategies.

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Changing Course on Cookies

Sep 13, 2024 4:37:46 PM / by Keith Snow posted in digital marketing, Third-party cookies, targeted ads, Google Privacy Sandbox, data privacy, marketing trends 2024, cookies in privacy, online privacy, marketing strategy

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In July 2024, Google made a significant reversal in its decision to phase out third-party cookies from its Chrome browser. For years, the advertising and marketing community has been preparing for this change, and the unexpected move has prompted a lot of questions. 

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