Are you still relying on outdated models when it comes to communicating with your customers? Static demographics, generic messaging, and one-size-fits-all contact lists simply don’t reflect the complexity or dynamic nature of today’s consumers.
The New Rules of Data-Driven Segmentation and Personalization
Jul 23, 2025 3:59:19 PM / by Keith Snow posted in audience segmentation, customer journey, personalized advertising, Geoframing Technology, marketing ROI, customer insights, data driven marketing, Identity Resolution, behavioral data, marketing analytics, targeted marketing
Here’s Your Perfect Customer
Jun 20, 2025 10:33:37 AM / by Keith Snow posted in audience segmentation, ideal customers, customer profile, first party data, customer insights, data driven marketing, audience targeting, motus audiences connect, marketing intelligence, behavioral data, marketing personalization, customer data enrichment, CRM Strategy, Smart Marketing Strategy
Are you still marketing to your customers based on age, gender, or their last purchase? We hate to be the bearer of bad news, but this approach may be putting you behind.
Uncovering Hidden Insights from your Anonymous Website Visitors
May 19, 2025 6:59:56 PM / by Keith Snow posted in anonymous website visitors, digital marketing, audience segmentation, Predictive analytics, lead generation form, Digital Advertising Strategies, IP Targeting, data driven marketing, website conversion strategy, marketing intelligence, behavioral data, marketing personalization
One of the reasons your website is such a valuable digital asset is its ability to constantly attract potential customers and partners. The issue for most is that a whopping 98% of website visitors come and go anonymously, without filling out a lead capture form or otherwise identifying themselves.
The Science of Making a Good Marketing Offer
Oct 21, 2021 2:30:54 PM / by Keith Snow posted in dirty data, data hygiene, digital marketing, marketing offer, audience segmentation
From TV to digital ads to social media content, Americans are exposed to around 4,000 to 10,000 marketing messages each day. There have never been more channels available to reach your desired audience. But don’t forget: everyone else wants to reach them, too.