Uncovering Hidden Insights from your Anonymous Website Visitors

May 19, 2025 6:59:56 PM / by Keith Snow posted in anonymous website visitors, digital marketing, audience segmentation, Predictive analytics, lead generation form, Digital Advertising Strategies, IP Targeting, data driven marketing, website conversion strategy, marketing intelligence, behavioral data, marketing personalization

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One of the reasons your website is such a valuable digital asset is its ability to constantly attract potential customers and partners. The issue for most is that a whopping 98% of website visitors come and go anonymously, without filling out a lead capture form or otherwise identifying themselves. 

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The Science of Making a Good Marketing Offer

Oct 21, 2021 2:30:54 PM / by Keith Snow posted in dirty data, data hygiene, digital marketing, marketing offer, audience segmentation

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From TV to digital ads to social media content, Americans are exposed to around 4,000 to 10,000 marketing messages each day. There have never been more channels available to reach your desired audience. But don’t forget: everyone else wants to reach them, too.

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