Are you still marketing to your customers based on age, gender, or their last purchase? We hate to be the bearer of bad news, but this approach may be putting you behind. 

One of the reasons your website is such a valuable digital asset is its ability to constantly attract potential customers and partners. The issue for most is that a whopping 98% of website visitors come and go anonymously, without filling out a lead capture form or otherwise identifying themselves. 

From TV to digital ads to social media content, Americans are exposed to around 4,000 to 10,000 marketing messages each day. There have never been more channels available to reach your desired audience. But don’t forget: everyone else wants to reach them, too.