Are you still marketing to your customers based on age, gender, or their last purchase? We hate to be the bearer of bad news, but this approach may be putting you behind.
Jun 20, 2025 10:33:37 AM / by Keith Snow posted in audience segmentation, ideal customers, customer profile, first party data, customer insights, data driven marketing, audience targeting, motus audiences connect, marketing intelligence, behavioral data, marketing personalization, customer data enrichment, CRM Strategy, Smart Marketing Strategy
Are you still marketing to your customers based on age, gender, or their last purchase? We hate to be the bearer of bad news, but this approach may be putting you behind.
Apr 12, 2022 3:13:43 PM / by Keith Snow posted in ideal customers, customer profile, Predictive analytics, personalized forecasting, lookalike audience
When looking at your customer base, who are the “vital few?”
Need help understanding who your customers are, why they purchase and through what media channels?
We help you make confident decisions based on data that will allow you to create actionable marketing plans.