The New Rules of Data-Driven Segmentation and Personalization

Jul 23, 2025 3:59:19 PM / by Keith Snow posted in audience segmentation, customer journey, personalized advertising, Geoframing Technology, marketing ROI, customer insights, data driven marketing, Identity Resolution, behavioral data, marketing analytics, targeted marketing

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Are you still relying on outdated models when it comes to communicating with your customers? Static demographics, generic messaging, and one-size-fits-all contact lists simply don’t reflect the complexity or dynamic nature of today’s consumers. 

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What It Takes to Get Your Email Noticed in 2025?

Apr 17, 2025 9:15:12 AM / by Keith Snow posted in digital marketing, customer data, customer journey, personalized advertising, omnichannel marketing, marketing ROI, customer insights, data driven marketing, marketing technology, audience targeting, motus audiences connect, Email marketing, 2025 Marketing Trends, email personalization, email segmentation, marketing segmentation

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Inboxes are full, and attention spans are shrinking. Is your customer email going to break through the noise? 

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Are You Ready to Deliver the ‘Phygital’ Experience to Customers?

Mar 25, 2022 1:11:20 PM / by Keith Snow posted in customer data, consumer behavior, customer journey, phygital experience, audience channel preferences

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Consumers love shopping online – but they’re not going to abandon bricks-and-mortar anytime soon. If it’s any indication, even the king of online retail, Amazon, has been opening physical stores

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