Sep 13, 2026, 3:29:43 PM / by Greg Sheridan posted in consumer behavior, marketing ROI, data driven marketing, marketing data, audience targeting, Customer Aquisition, consumer data, purchase data, franchise marketing, franchisees
What do age, income, and geography tell franchised businesses about consumer buying behaviors? They are long-held staples of audience targeting strategies — and don’t get us wrong, they hold valuable information — but this information alone often falls short of indicating what a consumer will actually do.
Jun 25, 2026, 1:48:44 PM / by Jackie Cornell posted in Predictive analytics, marketing strategy, marketing ROI, experian data, audience targeting, precision marketing, B2E Data, Customer Aquisition, consumer data, event marketing, OTT advertising, homebuilder marketing
Attracting High Quality Attendees for Your Next Home Services Event
Jun 5, 2026, 11:26:41 AM / by Jack Jermano posted in digital marketing, Predictive analytics, marketing strategy, customer insights, data driven marketing, audience targeting, credit union marketing, member acquisition, insurance marketing, customer intent data, ai marketing, data activation, healthcare marketing, audience development, Customer Aquisition, direct mail marketing, market intelligence
Today’s insurance market highlights a broader real-time challenge for marketers, especially those who must appeal to consumers making complex decisions during times of economic strife.
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