In July 2024, Google made a significant reversal in its decision to phase out third-party cookies from its Chrome browser. For years, the advertising and marketing community has been preparing for this change, and the unexpected move has prompted a lot of questions.
Des Moines, Iowa – (Aug. 26, 2024) –
Data-driven marketing service provider B2E Data Marketing has again successfully completed its annual SOC 2 audit with no exceptions. This achievement underscores B2E’s ongoing commitment to maintaining the highest standards of data security and privacy for its clients.
B2E has completed a SOC 2 examination with no exceptions for five years running.
The SOC 2 (System and Organization Controls 2) audit, governed by the American Institute of Certified Public Accountants (AICPA), is designed to evaluate a company's ability to securely manage data to protect the privacy of its clients. The audit assesses the effectiveness of an organization’s controls relevant to security, availability, processing integrity, confidentiality, and privacy.
Successfully passing the SOC 2 audit with no exceptions means that B2E meets or exceeds industry standards for data protection. The audit was conducted by a third-party firm, which rigorously evaluated B2E's policies, procedures, and practices.
"In today’s digital landscape, where businesses are more interconnected than ever, the data security of business partners is critical,” said B2E President Keith Snow. “Every year, the SOC 2 examination underscores our commitment to safeguarding data with industry best practices, so our clients know their data is in safe hands.”
In addition to meeting SOC 2 standards, Snow is a member of Infragard, a public-private partnership between the FBI and private sector focused on cybersecurity and national infrastructure protection. Members of Infragard participate in ongoing dialogue on cyber threat intelligence and best practices, and share industry-specific knowledge and insight on risks. The overall mission is to improve country’s collective ability address and mitigate threats to critical infrastructure.
About B2E Data
Established in 2003, B2E Data Marketing is a SOC 2-certified data marketing agency that helps organizations make data-driven decisions. Its data services span social and digital campaigns, email campaigns, data hygiene and enrichment, audience segmentation and profiling, analytics, identity/identity resolution, mailing lists, and marketing measurement. It serves companies in the financial, insurance, home services, education, and franchise/dealer sectors and is a strategic partner to advertising agencies. Learn more at www.b2edata.com.
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Data marketing is a powerful tool that helps businesses make informed decisions, target
customers more effectively, and ultimately, boost the bottom line. But with great power comes
great responsibility …
That’s why we must set the record straight on several data misunderstandings.
Now, being a purveyor of truth and common sense is a reward unto itself, but our real concern is
that these myths may hold your company back, lead you astray, or leave you disappointed. Let’s
look at the most common confusions we encounter, and offer our perspective.
Data Myth #1: More Data, Better Insights
If data is good, more must be better right?
Not exactly.
Data quality and relevance are more important than data quantity. Without the former two, the
latter will be rendered almost meaningless. So, don’t collect data for the sake of having more.
Make sure it aligns with your strategic goals, enables meaningful decision-making, and is recent
and accurate.
Understanding your market is like possessing a map and compass to navigate the evolving business landscape. Without it, you risk building a marketing strategy upon a shaky foundation of feelings and guesswork – and ultimately, your marketing efforts become more experimental than focused and intentional.
