Most people think of the weather as fickle and unpredictable. In that context, making business plans based on weather would seem like a silly use of time.
Five Ways to Use Weather Data This Summer
May 16, 2022 9:34:49 AM / by Keith Snow posted in weather-triggered-marketing, weather-data, weather influence, consumer patterns, weather intelligence, shopping patterns, personalized advertising
Who Are Your Most Profitable Customers?
Apr 12, 2022 3:13:43 PM / by Keith Snow posted in ideal customers, customer profile, Predictive analytics, personalized forecasting, lookalike audience
When looking at your customer base, who are the “vital few?”
Are You Ready to Deliver the ‘Phygital’ Experience to Customers?
Mar 25, 2022 1:11:20 PM / by Keith Snow posted in customer data, consumer behavior, customer journey, phygital experience, audience channel preferences
Consumers love shopping online – but they’re not going to abandon bricks-and-mortar anytime soon. If it’s any indication, even the king of online retail, Amazon, has been opening physical stores.
Marketers Need to Prepare for a Cookie-Less Future
Feb 16, 2022 11:03:46 AM / by Keith Snow
Advertising based on a person’s internet habits is so effective because it connects needs with solutions – sometimes in real time. Clearly, it’s far superior to the days when businesses paid primarily for audience reach, hoping somewhere in the crowd, they would connect with the right person at the right time.
Up until now, at the center of this process has been web cookies, the small files embedded in websites that enable the tracking of a user’s online movements. Third-party cookies, which can track behavior across multiple websites, have given marketers a wider window to see more deeply into their target audiences.
But, third-party cookies are exiting the world wide web and taking many marketers’ go-to advertising strategies with them. When it comes to cookies, it’s time to start thinking about new advertising plans.
Can Direct Mail Still Produce Worthwhile ROI in 2022?
Jan 13, 2022 2:59:10 PM / by Keith Snow posted in direct mail, marketing behavior, consumer behavior, marketing sherpa, B2E Case Study
Is direct mail still a good way to reach your target audience in 2022?
Are You Overlooking This Key Data Security Issue?
Dec 8, 2021 9:19:42 AM / by Keith Snow posted in digital marketing, customer data, data security, soc 2 compliant
A data security incident at any business – large or small – can cause serious damage. The average cost of a data breach rose to new highs in 2021, to the tune of more than $4 million.
Make Sure These Four Metrics are on Your Digital Ad Dashboard
Nov 17, 2021 10:00:45 AM / by Michelle Kosmicki posted in digital marketing, advertising metrics, Impressions, Reach, Calls To Action, Conversions, marketing dashboard, visual dashboards
Most marketers want an accurate understanding of their digital advertising results, but effectively harnessing and analyzing the data can be tedious and difficult. Anymore, it’s common to simultaneously manage multiple campaigns in multiple locations across multiple platforms – which quickly generate an overwhelming amount of information to track and digest.
The Science of Making a Good Marketing Offer
Oct 21, 2021 2:30:54 PM / by Keith Snow posted in dirty data, data hygiene, digital marketing, marketing offer, audience segmentation
From TV to digital ads to social media content, Americans are exposed to around 4,000 to 10,000 marketing messages each day. There have never been more channels available to reach your desired audience. But don’t forget: everyone else wants to reach them, too.
Is Your Business Capitalizing on Google Trends? 4 Ways How
Sep 20, 2021 7:56:56 AM / by Michelle Kosmicki posted in digital marketing, google trends, google search data, competitor research, product development, trending topics
When people have questions, they turn to Google for answers, judging by the 5.6 billion Google searches that are conducted every day. Day or night, online searches put the power of freely accessible information at consumers’ fingertips .
These billions of searches become a form of business intelligence through tools like Google Trends. Like a window into the minds of consumers, Google Trends spotlights what information people are seeking connected to an industry or product and gives marketers an additional source of external data when planning marketing strategy.