Can Direct Mail Still Produce Worthwhile ROI in 2022?

Jan 13, 2022 2:59:10 PM / by Keith Snow posted in direct mail, marketing behavior, consumer behavior, marketing sherpa, B2E Case Study

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Is direct mail still a good way to reach your target audience in 2022? 

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Are You Overlooking This Key Data Security Issue?

Dec 8, 2021 9:19:42 AM / by Keith Snow posted in digital marketing, customer data, data security, soc 2 compliant

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A data security incident at any business – large or small – can cause serious damage. The average cost of a data breach rose to new highs in 2021, to the tune of more than $4 million.  

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Make Sure These Four Metrics are on Your Digital Ad Dashboard

Nov 17, 2021 10:00:45 AM / by Michelle Kosmicki posted in digital marketing, advertising metrics, Impressions, Reach, Calls To Action, Conversions, marketing dashboard, visual dashboards

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Most marketers want an accurate understanding of their digital advertising results, but effectively harnessing and analyzing the data can be tedious and difficult. Anymore, it’s common to simultaneously manage multiple campaigns in multiple locations across multiple platforms – which quickly generate an overwhelming amount of information to track and digest. 

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The Science of Making a Good Marketing Offer

Oct 21, 2021 2:30:54 PM / by Keith Snow posted in dirty data, data hygiene, digital marketing, marketing offer, audience segmentation

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From TV to digital ads to social media content, Americans are exposed to around 4,000 to 10,000 marketing messages each day. There have never been more channels available to reach your desired audience. But don’t forget: everyone else wants to reach them, too.

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Is Your Business Capitalizing on Google Trends? 4 Ways How

Sep 20, 2021 7:56:56 AM / by Michelle Kosmicki posted in digital marketing, google trends, google search data, competitor research, product development, trending topics

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When people have questions, they turn to Google for answers, judging by the 5.6 billion Google searches that are conducted every day.  Day or night, online searches put the power of freely accessible information at consumers’ fingertips . 

These billions of searches become a form of business intelligence through tools like Google Trends. Like a window into the minds of consumers, Google Trends spotlights what information people are seeking connected to an industry or product and gives marketers an additional source of external data when planning marketing strategy. 

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Turning Anonymous Website Visitors Into Profitable Leads

Aug 30, 2021 3:41:47 PM / by Keith Snow posted in anonymous website visitors, digital marketing, hyper-personalization

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This article originally appeared on InsuranceNewsNet.com.

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Is Pie Bad? Only When It Comes to Data Visualization Charts.

Aug 23, 2021 9:44:02 AM / by Michelle Kosmicki posted in data visualization

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First, an important point. Pie, the dessert, is great. 

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Data Cleansing Best Practices to Start Now

Jul 12, 2021 2:08:15 PM / by Keith Snow posted in dirty data, data hygiene

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Dirty data is a big problem for nearly any company collecting information for strategic business purposes. (Which should be every company that wants to understand its customers, track and respond to trends, and create personalized marketing efforts.) 

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Why Dirty Data is Killing Your Data Marketing Results

Jun 15, 2021 3:34:26 PM / by Keith Snow posted in dirty data, data hygiene

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By now, it’s likely your company data plays an important role in powering performance and
results. Good data shines a light on what drives core areas of business, such as how and where
you acquire customers, what your “ideal” customer looks like, which products and services
propel growth and with who, how customers engage with your brand … and the list goes on.

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How Weather-Triggered Marketing Creates More Meaningful, Effective Interactions with Customers

May 14, 2021 10:20:09 AM / by Keith Snow posted in weather-triggered-marketing, weather-data

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If you don’t like the weather, wait five minutes. Weather can change our daily plans in an instant. Think about it … how often do you check the weather app on your device?  

Much of what we do can be influenced by the weather:

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