Data visualizations aren’t new; charts and graphs have been common visual aids for decades —even centuries! It’s for good reason. Compelling visuals transform complex information into formats that are easier to understand, interpret, and act upon.

Traditional charts and graphs are being augmented with more sophisticated tools that provide deeper insights and more dynamic representations of data. Interactive dashboards, real-time analytics, and AI-powered visualizations are among the innovations that are redefining how marketers interpret and use data. Here’s a look at what’s trending.