Sales and marketing are often viewed as two sides of the same coin, but that doesn't mean they're automatically aligned.  Often, sales and marketing are separate functions within an organization and if they become too siloed, conflicts and tension between the two departments can arise. When this happens, it’s not unrealistic to believe that company performance will ultimately suffer.



How can businesses bring everyone onto the same page? Data is the tool for bridging the divide. Data-centered sales and marketing teams are able to speak the same language and supercharge performance. Here’s how.

Analyze the Current Situation

For some of us, 2003 doesn’t seem all that long ago. But the year B2E Data Marketing first hung its shingle, the marketing world hadn’t yet moved to a web-centered model. Consumers were still transitioning to using the internet to get information, and digital data was just being recognized as a unique and valuable new source of information.    

Every day, your customers are leaving clues about what they might do in the future. Now with help from modern data analytics, there’s no mind reading required to develop savvy marketing strategies built around successful predictions.

As much as businesses wish the buyer’s journey was a straight line from intention to their product, the path today covers varied terrain. The modern, omni-channel buyer’s journey is a blend of interactions that span digital and in-person environments, increasing the need for marketers to have a wider view into customer behaviors and mindset. 

More than 85% of Americans now own smartphones, and it’s becoming a primary way to access the internet. In today’s marketing landscape, with its fragmented array of channels, mobile marketing has become a gateway to reach a wide audience, but with targeted precision.

Particularly as Millennials and Gen Z grow in buying power, mobile digital experiences are key to reaching highly-connected customers. Here's what's shaping the mobile marketing landscape in 2023.

Two years ago, a new data term was coined and it’s being called the new secret weapon for businesses. 

It’s a big world out there, and the reality is, only a small percentage of people are the right fit for your product or service. That percentage shrinks further when you consider who is actually ready to make a purchase. 

Your last digital ad campaign didn’t perform well. Time to scrap the whole thing and start over?

According to a survey by Epsilon, 80% of marketers rely on third-party cookies – the small pieces of data stored in internet browsers to track a user’s online behaviors – in their digital advertising efforts. But as Google’s cookie-less future draws near, it’s important to take action to prepare for the changes.