These past few weeks have been a complete blur. It’s like we’ve gone to sleep and woken up in a bad apocalypse movie. Sports are cancelled, schools have been cancelled and people are staying home from work. And for some reason there’s a mad dash on toilet paper?! Life as we know it has been put on pause.
Marketing teams engaged in multi-channel marketing efforts have a challenge to overcome when it comes to attribution of ROI. Efforts to prioritize and optimize the marketing mix can hit a wall when influence doesn’t reflect in tracking. Consumers may see multiple ads or visit different websites before making a final purchase decision – a decision that may not have occurred without those other various touchpoints.
Choosing where to locate a new storefront or office can be a challenge. Aside from looking through listing upon listing of real estate options, there are many other factors to consider. For instance, is there traffic in this neighborhood? Good parking options? How long is the commute from your residence? Are there restaurants nearby for lunchtime?
Are low landing page conversion rates getting you down? Call lost leads back with a strong digital retargeting campaign. The average landing page will convert approximately 2.35% which means more than 97% of those leads are being lost. What if you could get your message in front of those lost leads again – would they reconnect and follow through with purchase? That’s exactly the goal of retargeting.
At B2E, we’re not ok with the status quo – are you? We didn’t think so. That’s why we’re launching a new Motus program that will open up a whole new channel of opportunity for marketers like you. Meet MotusMobile™, a new way to reach audiences digitally based on foot traffic.