---
title: B2E One of First in Nation to Join Experian’s Strategic Marketing Services Network
description: B2E One of First in Nation to Join Experian’s Strategic Marketing Services Network
image: https://blog.b2edata.com/hubfs/B2E_Team_24B2E_Final.jpg
---

[![B2E Data Marketing, Inc.](https://blog.b2edata.com/hs-fs/hubfs/B2E%20Logo%20Color%20Transparent%20-%20300dpi-2.png?width=885&height=391&name=B2E%20Logo%20Color%20Transparent%20-%20300dpi-2.png "B2E Data Marketing, Inc.")](http://www.b2edata.com)

- [B2E Data Blog](https://blog.b2edata.com/)

# B2E Data Blog

## [B2E One of First in Nation to Join Experian’s Strategic Marketing Services Network](https://blog.b2edata.com/b2e-one-of-first-in-nation-to-join-experians-strategic-marketing-services-network)

 Nov 27, 2023, 9:33:40 AM / by [Keith Snow](https://blog.b2edata.com/author/keith-snow)

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Des Moines, Iowa – (Nov. 28, 2023) – Des Moines-based firm [B2E Data Marketing](https://www.b2edata.com/) is  
announcing today its commitment to participate in Experian’s network of strategic marketing  
services collaborators.

As part of the new strategic service model, B2E will provide organizations a full suite of data  
marketing solutions powered by Experian marketing data. This includes data augmentation,  
data processing and analytics, deeply detailed consumer profiles, predictive modeling, audience  
segmentation, social and digital campaigns, measurement, and more.

B2E President Keith Snow said his company had been a long-time licensee of Experian  
marketing data, but the increased collaboration would significantly grow the number of  
businesses nationwide that are able to utilize data-driven marketing.

“This model will enable businesses to leverage Experian’s industry leading marketing data to  
drive more targeted marketing programs in a cost-effective way,” Snow said. “The ability to build  
programs around such highly accurate, trusted data means that businesses can ultimately have  
more meaningful interactions with their customers.”

“Experian believes that the best data powers the best marketing efforts and that the best  
consumer experiences are the result of targeted campaigns,” said Jeremy Hlavacek, Chief  
Commercial Officer, Experian. “We look forward to further empowering businesses through  
B2E’s clients.”

Ongoing online and offline signal loss means that businesses are being forced to reevaluate  
their data strategy. Data and identity resources, like Experian, that can contextualize  
households and the people that live within them, including demographic, behavior, and  
purchase data will help marketers of all sizes anticipate, navigate, and prepare for these  
changes.

About B2E Data  
Established in 2003, B2E Data Marketing is a SOC 2-certified data marketing agency that helps  
organizations make data-driven decisions. Its data services span social and digital campaigns,  
email campaigns, data hygiene and enrichment, audience segmentation and profiling, analytics,  
identity/identity resolution, mailing lists, and marketing measurement. It serves companies in the  
financial, insurance, home services, education, and franchise/dealer sectors and is a strategic  
partner to advertising agencies. Learn more at [www.b2edata.com](https://www.b2edata.com/).

About Experian  
Experian is the world’s leading global information services company. During life’s big moments –  
from buying a home or a car, to sending a child to college, to growing a business by connecting  
with new customers – we empower consumers and our clients to manage their data with  
confidence. We help individuals to take financial control and access financial services,  
businesses to make smarter decisions and thrive, lenders to lend more responsibly, and  
organizations to prevent identity fraud and crime.

We have 22,000 people operating across 32 countries and every day we’re investing in new  
technologies, talented people, and innovation to help all our clients maximize every opportunity.  
With corporate headquarters in Dublin, Ireland, we are listed on the London Stock Exchange  
(EXPN) and are a constituent of the FTSE 100 Index.

Learn more at [www.experianplc.com](http://www.experianplc.com) or visit our global content hub at our global news blog for  
the latest news and insights from the Group.

\####

![Keith Snow](https://blog.b2edata.com/hs-fs/hubfs/Keith-1.png?width=100&height=100&name=Keith-1.png)

#### Written by [Keith Snow](https://blog.b2edata.com/author/keith-snow)

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- [data visualization (2)](https://blog.b2edata.com/tag/data-visualization)
- [data-driven intelligence (2)](https://blog.b2edata.com/tag/data-driven-intelligence)
- [decision making styles (2)](https://blog.b2edata.com/tag/decision-making-styles)
- [digital strategy (2)](https://blog.b2edata.com/tag/digital-strategy)
- [geographic segmentation (2)](https://blog.b2edata.com/tag/geographic-segmentation)
- [hyper-personalization (2)](https://blog.b2edata.com/tag/hyper-personalization)
- [ideal customers (2)](https://blog.b2edata.com/tag/ideal-customers)
- [insurance marketing (2)](https://blog.b2edata.com/tag/insurance-marketing)
- [machine learning (2)](https://blog.b2edata.com/tag/machine-learning)
- [marketing behavior (2)](https://blog.b2edata.com/tag/marketing-behavior)
- [marketing data integration (2)](https://blog.b2edata.com/tag/marketing-data-integration)
- [marketing segmentation (2)](https://blog.b2edata.com/tag/marketing-segmentation)
- [member acquisition (2)](https://blog.b2edata.com/tag/member-acquisition)
- [personalization marketing (2)](https://blog.b2edata.com/tag/personalization-marketing)
- [precision marketing (2)](https://blog.b2edata.com/tag/precision-marketing)
- [predictive marketing (2)](https://blog.b2edata.com/tag/predictive-marketing)
- [weather-data (2)](https://blog.b2edata.com/tag/weather-data)
- [weather-triggered-marketing (2)](https://blog.b2edata.com/tag/weather-triggered-marketing)
- [2025 Marketing Trends (1)](https://blog.b2edata.com/tag/2025-marketing-trends)
- [AI (1)](https://blog.b2edata.com/tag/ai)
- [AI in marketing (1)](https://blog.b2edata.com/tag/ai-in-marketing)
- [Advanced Data Analytics (1)](https://blog.b2edata.com/tag/advanced-data-analytics)
- [B2E Case Study (1)](https://blog.b2edata.com/tag/b2e-case-study)
- [B2E Insights (1)](https://blog.b2edata.com/tag/b2e-insights)
- [CCPA (1)](https://blog.b2edata.com/tag/ccpa)
- [CRM Strategy (1)](https://blog.b2edata.com/tag/crm-strategy)
- [CTV advertising (1)](https://blog.b2edata.com/tag/ctv-advertising)
- [Calls To Action (1)](https://blog.b2edata.com/tag/calls-to-action)
- [Campaign Optimization (1)](https://blog.b2edata.com/tag/campaign-optimization)
- [Cluster IP Targeting (1)](https://blog.b2edata.com/tag/cluster-ip-targeting)
- [Conversions (1)](https://blog.b2edata.com/tag/conversions)
- [Data Strategy (1)](https://blog.b2edata.com/tag/data-strategy)
- [Email marketing (1)](https://blog.b2edata.com/tag/email-marketing)
- [GDPR Compliance (1)](https://blog.b2edata.com/tag/gdpr-compliance)
- [Generative AI (1)](https://blog.b2edata.com/tag/generative-ai)
- [Google Privacy Sandbox (1)](https://blog.b2edata.com/tag/google-privacy-sandbox)
- [Google Topics (1)](https://blog.b2edata.com/tag/google-topics)
- [Identity Graphing (1)](https://blog.b2edata.com/tag/identity-graphing)
- [Impressions (1)](https://blog.b2edata.com/tag/impressions)
- [MAIDs (1)](https://blog.b2edata.com/tag/maids)
- [Marketing Operations (1)](https://blog.b2edata.com/tag/marketing-operations)
- [Marketing Trends 2025 (1)](https://blog.b2edata.com/tag/marketing-trends-2025)
- [MotusIP (1)](https://blog.b2edata.com/tag/motusip)
- [MotusMobile (1)](https://blog.b2edata.com/tag/motusmobile)
- [OTT advertising (1)](https://blog.b2edata.com/tag/ott-advertising)
- [Privacy-First Marketing (1)](https://blog.b2edata.com/tag/privacy-first-marketing)
- [Reach (1)](https://blog.b2edata.com/tag/reach)
- [Smart Marketing Strategy (1)](https://blog.b2edata.com/tag/smart-marketing-strategy)
- [Third-party cookies (1)](https://blog.b2edata.com/tag/third-party-cookies)
- [addressable TV (1)](https://blog.b2edata.com/tag/addressable-tv)
- [advertising metrics (1)](https://blog.b2edata.com/tag/advertising-metrics)
- [ai marketing (1)](https://blog.b2edata.com/tag/ai-marketing)
- [audience channel preferences (1)](https://blog.b2edata.com/tag/audience-channel-preferences)
- [audience development (1)](https://blog.b2edata.com/tag/audience-development)
- [audience insights (1)](https://blog.b2edata.com/tag/audience-insights)
- [b2b marketing (1)](https://blog.b2edata.com/tag/b2b-marketing)
- [competitor research (1)](https://blog.b2edata.com/tag/competitor-research)
- [connected TV advertising (1)](https://blog.b2edata.com/tag/connected-tv-advertising)
- [consumer intent data (1)](https://blog.b2edata.com/tag/consumer-intent-data)
- [consumer patterns (1)](https://blog.b2edata.com/tag/consumer-patterns)
- [cookies in privacy (1)](https://blog.b2edata.com/tag/cookies-in-privacy)
- [customer data strategy (1)](https://blog.b2edata.com/tag/customer-data-strategy)
- [customer engagement (1)](https://blog.b2edata.com/tag/customer-engagement)
- [customer intent data (1)](https://blog.b2edata.com/tag/customer-intent-data)
- [customer lifestyle marketing (1)](https://blog.b2edata.com/tag/customer-lifestyle-marketing)
- [customer retention (1)](https://blog.b2edata.com/tag/customer-retention)
- [customer segmentation (1)](https://blog.b2edata.com/tag/customer-segmentation)
- [customer service (1)](https://blog.b2edata.com/tag/customer-service)
- [customization (1)](https://blog.b2edata.com/tag/customization)
- [data accuracy (1)](https://blog.b2edata.com/tag/data-accuracy)
- [data activation (1)](https://blog.b2edata.com/tag/data-activation)
- [data hygiene in marketing (1)](https://blog.b2edata.com/tag/data-hygiene-in-marketing)
- [data marketing strategy (1)](https://blog.b2edata.com/tag/data-marketing-strategy)
- [data preparation (1)](https://blog.b2edata.com/tag/data-preparation)
- [data protection (1)](https://blog.b2edata.com/tag/data-protection)
- [data segmentation (1)](https://blog.b2edata.com/tag/data-segmentation)
- [digital campaigns (1)](https://blog.b2edata.com/tag/digital-campaigns)
- [digital marketing best practices (1)](https://blog.b2edata.com/tag/digital-marketing-best-practices)
- [direct mail marketing (1)](https://blog.b2edata.com/tag/direct-mail-marketing)
- [email personalization (1)](https://blog.b2edata.com/tag/email-personalization)
- [email segmentation (1)](https://blog.b2edata.com/tag/email-segmentation)
- [event marketing (1)](https://blog.b2edata.com/tag/event-marketing)
- [experian marketing data (1)](https://blog.b2edata.com/tag/experian-marketing-data)
- [financial services marketing (1)](https://blog.b2edata.com/tag/financial-services-marketing)
- [first party cookies (1)](https://blog.b2edata.com/tag/first-party-cookies)
- [franchise marketing (1)](https://blog.b2edata.com/tag/franchise-marketing)
- [franchisees (1)](https://blog.b2edata.com/tag/franchisees)
- [geoconquesting (1)](https://blog.b2edata.com/tag/geoconquesting)
- [google search data (1)](https://blog.b2edata.com/tag/google-search-data)
- [google trends (1)](https://blog.b2edata.com/tag/google-trends)
- [healthcare marketing (1)](https://blog.b2edata.com/tag/healthcare-marketing)
- [homebuilder marketing (1)](https://blog.b2edata.com/tag/homebuilder-marketing)
- [insurance analytics (1)](https://blog.b2edata.com/tag/insurance-analytics)
- [insurance audience targeting (1)](https://blog.b2edata.com/tag/insurance-audience-targeting)
- [insurance customer journey (1)](https://blog.b2edata.com/tag/insurance-customer-journey)
- [insurance data (1)](https://blog.b2edata.com/tag/insurance-data)
- [insurance lead generation (1)](https://blog.b2edata.com/tag/insurance-lead-generation)
- [insurance personalization (1)](https://blog.b2edata.com/tag/insurance-personalization)
- [intent signals (1)](https://blog.b2edata.com/tag/intent-signals)
- [interactivity (1)](https://blog.b2edata.com/tag/interactivity)
- [lead (1)](https://blog.b2edata.com/tag/lead)
- [life event marketing (1)](https://blog.b2edata.com/tag/life-event-marketing)
- [life-stage marketing (1)](https://blog.b2edata.com/tag/life-stage-marketing)
- [lifestyle segmentation (1)](https://blog.b2edata.com/tag/lifestyle-segmentation)
- [lookalike audience (1)](https://blog.b2edata.com/tag/lookalike-audience)
- [market intelligence (1)](https://blog.b2edata.com/tag/market-intelligence)
- [marketing automation (1)](https://blog.b2edata.com/tag/marketing-automation)
- [marketing case study (1)](https://blog.b2edata.com/tag/marketing-case-study)
- [marketing dashboard (1)](https://blog.b2edata.com/tag/marketing-dashboard)
- [marketing funnel (1)](https://blog.b2edata.com/tag/marketing-funnel)
- [marketing insights (1)](https://blog.b2edata.com/tag/marketing-insights)
- [marketing offer (1)](https://blog.b2edata.com/tag/marketing-offer)
- [marketing sherpa (1)](https://blog.b2edata.com/tag/marketing-sherpa)
- [marketing trends 2024 (1)](https://blog.b2edata.com/tag/marketing-trends-2024)
- [online privacy (1)](https://blog.b2edata.com/tag/online-privacy)
- [personalized forecasting (1)](https://blog.b2edata.com/tag/personalized-forecasting)
- [phygital experience (1)](https://blog.b2edata.com/tag/phygital-experience)
- [product development (1)](https://blog.b2edata.com/tag/product-development)
- [prospect intelligence (1)](https://blog.b2edata.com/tag/prospect-intelligence)
- [psychographics (1)](https://blog.b2edata.com/tag/psychographics)
- [purchase data (1)](https://blog.b2edata.com/tag/purchase-data)
- [purchase intent (1)](https://blog.b2edata.com/tag/purchase-intent)
- [real-time marketing (1)](https://blog.b2edata.com/tag/real-time-marketing)
- [sentiment analysis (1)](https://blog.b2edata.com/tag/sentiment-analysis)
- [shopping patterns (1)](https://blog.b2edata.com/tag/shopping-patterns)
- [smart targeting (1)](https://blog.b2edata.com/tag/smart-targeting)
- [soci (1)](https://blog.b2edata.com/tag/soci)
- [social media (1)](https://blog.b2edata.com/tag/social-media)
- [targeted ads (1)](https://blog.b2edata.com/tag/targeted-ads)
- [targeted marketing (1)](https://blog.b2edata.com/tag/targeted-marketing)
- [trending topics (1)](https://blog.b2edata.com/tag/trending-topics)
- [visual dashboards (1)](https://blog.b2edata.com/tag/visual-dashboards)
- [weather influence (1)](https://blog.b2edata.com/tag/weather-influence)
- [weather intelligence (1)](https://blog.b2edata.com/tag/weather-intelligence)
- [website conversion strategy (1)](https://blog.b2edata.com/tag/website-conversion-strategy)
- [website tracking (1)](https://blog.b2edata.com/tag/website-tracking)
- [zero-party data (1)](https://blog.b2edata.com/tag/zero-party-data)

See all

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