Data is to marketing what flour is to a cake; even without the flour, you can still create something cake-like, and it may look tasty, but I guarantee you won’t produce the stellar results you desire because something will still be missing. Integrating data into a marketing campaign adds that something missing, just like adding flour to the cake. Data allows a marketing campaign be focused and targeted, leading to higher returns and greater response. Data makes a difference.

When a prospect begins the buyer journey, it typically starts with research. Some companies will be referred to them via industry contacts, while others may become potentials through a simple Google search. However your brand comes into the mix of companies being evaluated, the first stop on the buyer journey is typically a website for more information and contact details. 

The world is going digital – fast. A recent IDC report predicts that by 2025 (just 5 years from now!) each connected person will interact with data every 18 seconds. If your marketing team is not currently using digital marketing tactics, now is the time to begin building strategy and implementing ways to connect with consumers on another level. 

Marketers are always looking for new ways to grow their audiences. Purchasing large and un-targeted lists can often yield a less than desirable return. This is because communicating with random people out of the blue is hard. They’re usually not in the “purchase” mindset and trying to convince them through a series of emails, banner ads or mail pieces can be a challenge. The secret to gaining new marketing names that lead to conversions is to make sure the list used is hitting targets at the right time, and your marketing has the right message. 

Over the past 30 days, the United States has seen a substantial economic downturn due to the coronavirus. The virus has not only caused stocks to crash, but businesses to shutter and employees to be laid off. The pandemic has also sent millions of people home, where they are not used to being for all day, every day. It should be expected that typical marketing audiences are going to experience changes in behavior due to these extreme and atypical circumstances.

These past few weeks have been a complete blur. It’s like we’ve gone to sleep and woken up in a bad apocalypse movie. Sports are cancelled, schools have been cancelled and people are staying home from work. And for some reason there’s a mad dash on toilet paper?! Life as we know it has been put on pause.

Marketing teams engaged in multi-channel marketing efforts have a challenge to overcome when it comes to attribution of ROI. Efforts to prioritize and optimize the marketing mix can hit a wall when influence doesn’t reflect in tracking. Consumers may see multiple ads or visit different websites before making a final purchase decision – a decision that may not have occurred without those other various touchpoints. 

Choosing where to locate a new storefront or office can be a challenge. Aside from looking through listing upon listing of real estate options, there are many other factors to consider. For instance, is there traffic in this neighborhood? Good parking options? How long is the commute from your residence? Are there restaurants nearby for lunchtime?

Are low landing page conversion rates getting you down? Call lost leads back with a strong digital retargeting campaign. The average landing page will convert approximately 2.35% which means more than 97% of those leads are being lost. What if you could get your message in front of those lost leads again – would they reconnect and follow through with purchase? That’s exactly the goal of retargeting. 

At B2E, we’re not ok with the status quo – are you? We didn’t think so. That’s why we’re launching a new Motus program that will open up a whole new channel of opportunity for marketers like you. Meet MotusMobile™, a new way to reach audiences digitally based on foot traffic.