When a prospect begins the buyer journey, it typically starts with research. Some companies will be referred to them via industry contacts, while others may become potentials through a simple Google search. However your brand comes into the mix of companies being evaluated, the first stop on the buyer journey is typically a website for more information and contact details.
- Testimonials or client logos
- Clear CTAs and short forms for requesting more information or signing up
- Content that shows off your expertise
- Pop-up offers