Can You Deliver the ‘Phygital’ Experience Customers Want?

As first seen on www.mytotalretail.com.

By Keith Snow
B2E Data Marketing
President | Data Scientist

It’s true: American consumers love shopping online. But are they ready to abandon in-store shopping? Not anytime soon. Data from the popular traffic and navigation app Waze shows visits to retail locations are up significantly in 2023.

What consumers really want is the best of both worlds. They want to blend digital and physical shopping experiences as it suits them, and they expect retailers to meet them wherever they are.

This hybrid — or “phygital” — approach to shopping puts new demands on retailers to create an omnichannel customer experience that's both seamless and personalized. Are you ready to get phygital? If so, do these three important things.

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