Jun 5, 2026 11:26:41 AM / by Jack Jermano posted in digital marketing, Predictive analytics, marketing strategy, customer insights, data driven marketing, audience targeting, credit union marketing, member acquisition, insurance marketing, customer intent data, ai marketing, data activation, healthcare marketing, audience development, Customer Aquisition, direct mail marketing, market intelligence
Today’s insurance market highlights a broader real-time challenge for marketers, especially those who must appeal to consumers making complex decisions during times of economic strife.
May 19, 2026 9:37:36 AM / by Greg Sheridan posted in audience segmentation, marketing strategy, data driven marketing, audience targeting, marketing analytics, CTV advertising, addressable TV, credit union marketing, connected TV advertising, financial services marketing, member acquisition
Television advertising hasn’t been a meaningful—or accessible—marketing strategy for many credit unions. The reasons why are plenty, including the expense, difficulty to measure, and overly broad targeting.
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